Everything you need to build a GSI partner motion that works
Free guides, recommended tools, and weekly insights from the CONNECTIVE.AI newsletter.
Free guides
Start here
Two practical resources for SaaS founders and partnership leaders who are serious about the GSI channel.
The GSI Readiness Checklist: 10 Questions Before You Approach Accenture, Deloitte, or IBM
Find out exactly where you stand before you make a move. Most companies approach GSIs too early, too late, or with the wrong message. This checklist tells you which.
Download free guide5 Mistakes SaaS Companies Make with GSI Partners (And How to Fix Them)
The GSI channel can transform your revenue. Most companies never unlock it because they make the same five mistakes. Here is what they are and how to fix them.
Download free guideFrom the newsletter
CONNECTIVE AI on Substack
Weekly insights on AI tools, partnership strategy, and how to use both to work smarter. Written for partnership professionals and SaaS leaders who want signal, not noise.
AI tools
How to Research a GSI in 20 Minutes Using AI
The exact workflow for mapping org structures, finding practice leads, and identifying the right contacts before a single email is sent.
Read on SubstackPartnership strategy
Why Your GSI Relationships Are Not Generating Pipeline
The real reason partner conversations stall, and the one thing that changes the dynamic faster than anything else.
Read on SubstackProductivity
The AI Stack Every Partnership Pro Should Be Using in 2026
An opinionated list of tools that actually move the needle, with specific use cases for the partner and alliances motion.
Read on SubstackRecommended tools
The AI stack for partnership teams
Tools Raj Skrezyna actually uses and recommends for the GSI partnership motion. No affiliate links, no fluff. Just what works.
GSI research
The fastest way to research a GSI org before a meeting. Ask it to map a practice area, summarize a firm's AI investments, or find the right vertical lead. Better than Google for this use case.
Writing and strategy
Build joint value propositions, draft partner outreach, write enablement content, and prep for QBRs. Strongest AI for long-form strategic writing and nuanced partnership thinking.
Contact intelligence
Find the right contacts inside GSI firms by title, practice, and geography. Critical for getting past the alliance team and reaching the people who actually influence deals.
Partner enrichment
Enrich partner contact data, build segmented outreach lists, and automate partner prospecting workflows. Best tool available for scaling partner outreach without losing personalization.
Enablement content
Build partner-facing decks, joint value propositions, and co-sell materials in minutes. Outputs look polished enough to share with GSI stakeholders without design resources.
Workflow automation
Automate repetitive partnership tasks like follow-up sequences, partner meeting prep summaries, and CRM updates. Frees up time to focus on the relationship work only humans can do.
Ready to put these resources to work?
Take the free GSI Readiness Assessment and find out exactly where your partner motion stands today.
Take the free assessment